DesiBucks
India’s Fashion Deal Engine
Brand identity and visual language guidelines. Deep Plum and Burnished Copper — the colours of Indian festivity and artisan craft.
The Mark
The DesiBucks mark is a geometric octagon — referencing the precision of Indian architectural ornamentation — with the Indian Rupee symbol at its centre. Never distort, recolour, or apply effects beyond the approved variants below.
Primary
Light backgrounds
Reversed
Dark backgrounds
On Copper
Use sparingly
Usage Rules
- Never skew or rotate
- Minimum size 24×24 px
- Clear space = ½ mark width
- No drop shadows or glows
- Gradient only on neutral bg
Colour Architecture
Deep Plum
#4A1942Accent · --accent
Sophistication, intimacy & occasion dressing
hsl(310 50% 19%)Burnished Copper
#B87333Primary · --primary
Warmth, craft & Indian festivity
hsl(29 57% 46%)Warm Ivory
#FDF5EEBackground · --background
Quiet elegance & comfort
hsl(30 100% 97%)Type System
The art
of the deal.
Display — Cormorant Gauri
Logo mark · Hero headings · Editorial callouts
Weights 400 & 600 · Italic primary
₹ 1,299
Anita Dongre Kurta Set
72% off · 4 hours left · Free delivery
MRP ₹ 4,599 · Amazon India
UI Body — Mukta
Navigation · Prices · Labels · Body copy
Weights 300–700 · Devanagari-compatible
Voice & Tone
Write like this
“Surprise her this Diwali”
“He'll love it”
“Style up for the occasion”
“Your look, your price”
“Curated for you”
Not like this
“FLASH DEAL EXPIRES IN 2:00”
“BUY NOW OR MISS OUT”
“Cheapest price guaranteed”
“Limited stock alert!!!”
“Only 1 left!!”
Shopping Modes
Shop for Her
WomenswearSarees, kurtas, fusion wear, Western casuals — gifts and self-purchases.
Shop for Him
MenswearKurtas, shirts, trousers, ethnic wear — gifts and everyday upgrades.
Festive
OccasionDiwali, Eid, weddings, festivals — elevated occasion dressing at deal prices.
Date Night
LifestyleDinner, movies, outings — polished looks that won't break the bank.